GEO vs. SEO vs. AEO: What’s the Difference?

By: Hope Johnson Gordon MBA, Certified AI Consultant

Published on: 22/08/2025

You’ve heard of SEO. Maybe even AEO. And now there’s GEO? 🤯 If your head is spinning, you’re not alone. The world of digital visibility keeps evolving, and business owners need clarity—not more alphabet soup. This article breaks down SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) so you know exactly what each one does, how they overlap, and which one matters most for entrepreneurs in 2025.